Do you develop or publish web-based games? If so, you're contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over.
Read more »Get in the game with AdSense for Games
Maximizing revenue by exposing your channels to the right advertisers
As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.
Read more »Make a date with data in Google Analytics
Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we've heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We're gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.
Read more »Make your ad cents (and dollars) count
Back in May, we had tremendous interest from readers who asked if they could donate their earnings to help victims in China and Myanmar (Burma). We heard you loud and clear, and so we're happy to announce that during the next week, you can donate a portion or all of your entire unpaid balance as of November 30, 2008 to reconstruction efforts in these regions. The earth may no longer be quaking and the waters may now be calm, but help is still needed in these areas. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week.
Read more »You're invited to the new AdSense Help Forum
The AdSensePro team would like to cordially invite you to the opening of our new English AdSense Help Forum.
Read more »Now serving overlay ads in embedded YouTube partner videos
Today, to help its video content partners earn more money, YouTube will begin running overlay ads in YouTube partner videos embedded on other websites. To date, YouTube has only run ads against partner videos on YouTube itself, and with people viewing millions of embedded YouTube videos every day, this meant that partners were not generating revenue from their views outside YouTube.com. But now, YouTube partners will be able to capitalize on their popularity across the internet and generate revenue from their content no matter where their video lives.
Read more »Optimisation Essentials (Part III)
This is the final video installment in our three-part series on Optimisation Essentials for AdSense for content. We've covered the best-performing ad unit sizes and taken a look at how to design your ad units for good-looking ads. However, even if you have large, well-designed ad units, they won't perform for you unless your users can see them!
Read more »Optimisation Essentials (Part II)
The video below is the second in our "Optimisation Essentials" series, demonstrating our top three tips for maximising your AdSense for Content performance. Last week, we reinforced the importance of bigger ad units.
Read more »Optimisation Essentials (Part I)
AdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites. While we refer to this as 'optimisation', we understand that this term can make the process sound more difficult than it really is. In response, we're releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.
Read more »Extending AdSense for domains to all publishers
Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.
Read more »Google Adsense Year in review: 2008
As 2008 winds down, we'd like to follow tradition and close out the year with a look back at a few of the biggest happenings in AdSense.
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